FAQ

What is branding?

Branding is the process of developing your business's identity—the heart, soul, and the look, feel, and language of your business. Every business has a brand just waiting to be brought to life.

Branding is a strategic process that involves creating a unique name, values, logo, brand style, or a combination of these elements that identify and distinguish a product, service, or business from others in the market. Effective branding helps businesses establish a strong presence, build credibility, attract customers, and foster brand loyalty. It is essential for companies to develop a consistent brand image that resonates with their ideal customers and communicates the values and personality of the brand. Successful branding not only differentiates a business from its competitors but also creates a lasting impression in the minds of customers (Brand Awareness + Brand Recognition).

What is branded graphic design?

Branded graphic design is graphic design geared toward visually communicating your brand. Any of your business’s visual brand assets, whether your logo, website, digital content, or printed marketing materials, should be aimed at visually communicating your brand to your audience. When your visual assets communicate your brand, they have the power to build a community of customers who trust you, support you, and choose you. This helps your visual assets grow your business.

How can branding help a business?

In today’s world, customers have many different choices. By developing a brand identity for your business, you will stand out and be remembered. Businesses that clearly communicate their brand consistently will create a positive, memorable experience for their customers, which will make them more memorable and preferred over other choices.

By having an awesome brand that clearly communicates what you stand for it builds trust and recognition with your audience. When you invest in developing your brand, you will find clarity and direction in which to grow your business.will help you show up with confidence and authenticity in your marketing, sales, and day-to-day business.

When you incorporate your brand into the visual assets you put out for your business, it will help you show up consistently with a consistent message of intention, which will help you build trust with your audience.

What types of businesses need branding?

Every business needs branding! Whether you are a solopreneur, small business, big business, or nonprofit, you can benefit from branding your business. If you have customers and sell a product or service, you need branding to differentiate yourself from competitors and to help customers recognize and remember you.

What does branding your business look like?

I work 1:1 with my clients to walk them through the discovery of their brand and then developing branding assets that communicate their brand to their audience. I offer brand development services in which I use my Complete Branding Process to ask insightful industry branding questions designed to reveal the foundation of your authentic brand. It is a collaborative journey between me (the designer) and you (the business owner). I work 1:1 with you to unveil the business's unique brand identity, ideal customers, and brand message. The Complete Branding Process is designed to reveal and create an authentic brand for your business that resonates with customers looking for what you offer.

How long does branding your business take?

Developing your brand through my Complete Branding Process typically takes 4-6 weeks.

What’s included in the Complete Branding Process?

After clients go through my Complete Branding Process, they will have an authentic brand that grabs the attention of their customers and represents their business. They will be equipped to share their brand with their audience and connect with more of their Ideal Customers:

• Brand Values

• Brand Mission

• Brand Vision

• Ideal Customers

• Brand Message

• Brand Guidelines

• Brand Colors

• Brand Fonts

What if I already have a brand but need branded graphic design services for a digital design?

That’s great! I’ll start the design project off by researching your brand to make sure I have everything I need to design any desired assets to visually communicate your brand and convert your customers.