Project Story

Lash Artist, Jordan came to me looking for a logo design for a new lash product she wanted to launch. She had a budding career as a lash artist and found an amazing lash product she wanted to brand and market. I she had not yet developed a brand identity for the business but couldn’t quite afford to fully brand. I recommended we do a branded logo design incorporating some branding into the logo design project. This way, we could create a logo design that was as authentic as her unique product and help her stand out in the beauty industry's lash world.

With a Branded Logo Design, we developed her product name, LashOut, her brand values, and a visual brand identity with fonts, colors, and style. With a branding foundation, I was able to design a logo that authentically represented her brand and product.

Branded Logo Design

Brand Style | Colors & Fonts

Brand Development

With each logo design project, I start off by getting to know the brand. Jordan didn’t have a brand in place yet for her business and wasn’t clear about the business name, so we started with a foundation of brand development before the logo design.

Brand Values

Inspiring

Beauty

Fun

Innovative

Creative

Rebellious

Confident

Brand Design Style

Bold

Fun

Original

Branded Logo Design

To communicate the artist's brand visually, I designed a logo that authentically represented LashOut. With a new foundation of the brand, we uncovered a design style direction. Jordan wanted something custom, fun, and confident with an illustrated feel. My Branded Logo Designs come complete with color, black, and white versions, a complete logomark, a wordmark, and an icon for the client to stay on-brand in different spaces across various marketing and social platforms.