FLOW Adventures & Yoga Studio | Travel & Yoga Brand | Branding, Logo Design, and Apparel Design
Deliverables: Complete Brand Development with Brand Identity, Brand Style, Logo Design, and Apparel.
2021 | 2024
Client Story
Suzanne, Owner of Flow Yoga Studio and Adventures, owns a Yoga Studio and a Group Travel Company. She first came to me in 2021 to design apparel for upcoming yoga retreats (adventures) to Colombia and Guatemala. During the project, she liked one of the designs so much that she used it for her new studio logo and apparel. This gave her business a fresh new look, helped build excitement around the brand, as well as a sense of community, and loyalty in her customers.
In 2024, she decided it was time to pivot and put more energy into the travel side of her company. She wanted to create a brand for Flow Adventures. She saw the sense of community that happened for the group she took on her travel adventures and wanted to develop a brand with brand identity a new logo design she could incorporate into apparel she could give to her travelers on each trip. Her trips are unique, wellness-centered, and focus on taken travelers to unique places around the world.
I worked closely with Suzanne to get to know her goals, her business, and the mindful customers she was trying to attract.
Through my Complete Branding Process, we developed an authentic brand identity and logo design she could use to create brand awareness, including apparel for her trips. The Flow Adventures brand was brought to life and wills reflect her business and unique value for years to come.
FLOW ADVENTURES | 2024
Branded Logo Design
Suzanne, Flow Yoga and Adventures Owner
“To have you guide me through what just the smallest of details can do to help my customers connect with my brand was fascinating!”
Brand Style | Color & Fonts
Suzanne, Flow Yoga and Adventures Owner
“The clarity of understanding my brand, and how I want to go forward was invaluable!”
Flow Adventures Brand Development
Through my Complete Branding Process, we developed a Brand Identity, Ideal Customer Profiles, and Brand Messaging for the Flow Adventures brand.
BRAND VALUES
Mindfulness
Inspiring
Curious
Open-minded
Empowering
Unique Adventures
Adventurous
Community
Cultural Immersion
BRAND MISSION
Our mission is to embrace the fullness of life by immersing ourselves in the vibrant mosaic of food, culture, music, and human connection that the world offers.
BRAND VISION
Our vision is to unite people with extraordinary travel experiences, ignite inspiration through cultural exploration, and foster a spirit of adventure. To connect to ourselves and the world beyond our comfort zone.
BRAND TAGLINE
Plan less. Travel more. Be curious.
Flow Adventures Branded Logo Design
To communicate the Flow Adventures brand visually, I designed a logo that authentically represented what Flow Adventures is all about, travel, exploring new places, and getting outside of your comfort zone. Suzanne wanted a design to communicate that and had always felt a connection to a bird spreading its wings. She also knew she wanted something clean. A lot of great designs came out of in the design rounds but this simple soaring bird really caught her eye and does envoke a feeling of the freedom and enlightenment her travel experiences bring. Bringing the brand to life with her brand colors, fonts, and tagline. My Branded Logo Designs come complete with color, black, and white versions, a logomark, wordmark, and icon for the business to stay on-brand across all marketing and social platforms.
Flow Adventures Social Branded Assets
Apparel Design
The Flow Adventures logo was designed with brand marketing platforms in mind. Suzanne wanted to use her logo on apparel to create a community around the brand and apparel design included in her social branded assets.
My experience and knowledge of designing for print, screen printing methods, and working with screen printers was important for delivering a logo that would look good on several platforms.
FLOW YOGA STUDIO | 2021
Flow Yoga Studio Logo Design
After familiarizing myself with the Flow Yoga Brand and the value of connecting with the elements of water, sky, and mountains through yoga, I carried the colors and elements into the logo and apparel designs for Flow Yoga Studio and Flow Adventures guided travel adventures in Colombia and Guatemala.
Flow Yoga Adventures Apparel Design
Suzanne, Flow Yoga and Adventures Owner