Brand Development for HMGRL x Co.
HMGRL x Co. is mission-driven apparel brand, online shop, and community for women by women. Its mission is to encourage "homegirls to support homegirls." I created and branded this company in 2018, building it from the ground up. Over the next 3 years I managed the brand watching it grow in community and spread the brand message all across the U.S. and Worldwide.
Creation and development of the HMGRL x Co. brand from carrying through its brand identity and messFrom apparel design, online shop, marketing collateral, photography, video, and social platforms. Creation of branding assets to support the HMGRL brand identity, message, and Instagram community.
Apparel Design - Branded Photography - Marketing Collateral
Online Instagram Community
After getting a sense of the brand design for Flow Yoga Studio I carried through the colors and illustrative elements into the apparel design for Flow Adventures destinations in Colombia and Guatemala.
Online Shop
Mobile view of the online shop run through the upload of original content through Shopify. Design, maintenance, and copywriting of each product and group of products to fit new arrivals, sales, season collections, and promos done weekly.